Apex.
Configure-to-quote, without the spreadsheets.
Apex turns your product catalogue into a guided buying flow. Buyers get accurate quotes in seconds. Your sales team gets its time back from manual quoting.
Days to produce a quote
Seconds with Apex
Manual errors in configurations
Automatic validation
Spreadsheets and tribal knowledge
Single source of truth
From catalogue to closed deal. One platform.
- Step 01
Configure
Buyers or reps select a base product and explore options. The compatibility engine validates every choice in real time.
- Step 02
Quote
One click generates a branded, professional quote with real-time pricing. Discounts, dependencies, and margin rules included.
- Step 03
Close
Send for approval, track revisions, close the deal. Push straight to CRM when it's done. No reports to assemble.
Visual product modelling
Define your catalogue visually. Products, options, accessories, pricing tiers. Configurations validate in real time.
Compatibility engine
Invalid combinations are blocked before quote generation. Apex enforces compatibility rules in real time and guides buyers toward valid configurations.
One-click quotes
Turn any configuration into a branded quote. Track revisions, manage approval, close faster with built-in e-signatures.
Embeddable configurator
Drop a self-service configurator into your site. Buyers explore independently, your team steps in when it matters.
Revenue intelligence
Which combinations drive margin, where buyers abandon, which options under-perform. The data, where you can see it.
CRM & ERP integration
Push validated configurations and quotes into Salesforce, HubSpot, or your ERP. No re-keying, no handoff errors.
When "it depends" is the answer to how much does this cost.
Apex was built for businesses where configuration isn't simple. Options interact, pricing depends on combinations, and getting it wrong costs money.
- 01Manufacturers with configurable industrial equipment
- 02Vehicle and fleet companies with options and accessories
- 03Technology vendors selling modular hardware or software
- 04Construction and building supply catalogues
- 05Any B2B business where 'it depends' is the answer to pricing
Before / After
More on configuration.
Notes on configuration strategy, quoting, and the engineering work behind selling configurable products at scale.